Effects of Corporate Social Responsibility on BtoB Relational Performance

Recently, the influence of corporations has been increasing rapidly, and many types of stakeholders have become involved. Thus, the role of the corporate ability of stakeholder management has become more important in the overall performance of corporations. One of the most effective tools for managing various stakeholder groups is corporate social responsibility (CSR). Previous CSR studies have focused on how CSR activities influence relationships among corporations, customers, investors, and employees. The present study examines the effect of CSR on the relationship between corporations and their counterparts such as suppliers and partners, among others, which no study has explored. Thus, this study empirically examines the relationship between CSR activities and BtoB transaction performance. The results suggest that corporations with excellent CSR activities are likely to show better relationship performance in terms of satisfaction, relationship value, relationship commitment, dependence, cooperation, and communication.